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JVC Announces D-ILA Microdisplay RPTVs

01.21.2004


JVC (Wayne, NJ) (www.jvc.com) announced a new generation of HD RPTVs based on the company's D-ILA microdisplay device, which it says is the highest density microdisplay device available. The first two D-ILA rear projection sets will be HDTV monitors in 52- (HD-52Z575) and 61-inch (HD-61Z575) screen sizes. Both feature 1280 x 720 pixels, three 0.7-inch D-ILA devices, and a 94% aperture ratio and include JVC's exclusive Digital Image Scaling Technology (D.I.S.T.) and the company's Four-Point Color Management system. Look for these in July.

In Q3'04, JVC will offer sister products with the same screen sizes, but with a fully integrated digital tuner solution featuring a ATSC tuner, a unidirectional CableCARD systems for digital-cable-ready capability, IEEE1394 for connection to D-VHS recorders and home networking systems and an Easy Programming Grid.

The LCOS panels that will power these RPTVs will be the new all-digital panel that is the result of a recent collaboration between JVC and Aurora Systems. Aurora will supply its all-digital backplane design to JVC as a patterned and finished silicon wafer. JVC will add is proprietary VAN-mode liquid crystal processing and packaging.

"Microdisplay rear-projection TVs have been well received by U.S. consumers," said Dan McCarron, national product specialist, Display Division. "JVC enters this category with exclusive technologies that deliver superior performance and that have already proven themselves in terms of performance and reliability in JVC front projectors."

JVC says its D-ILA chip offers the highest resolution of any device this size, and it's the smallest offering at this resolution. The three-chip structure can continuously reproduce a flicker- and burn-free picture, and the company says an invisible pixel structure ensures that there are no color or motion artifacts, while true analog grayscale provides outstanding gradations of black. Vertical alignment of the liquid crystal layer improves brightness and contrast (500 lumens and 1000:1 on demo), and for reliability, an optically stable inorganic alignment layer is used, which doesn't yellow over time, allowing for longer device life. In fact, the company says it stopped testing at 100K hours.

We saw quite a bit of motion and pixel structure on the demo at CES, but were told that this set uses an older chip whereas the production model will feature a new LSI chip and next-generation D.I.S.T., and be thinner.
At the company's press briefing, we were told the goal is to grab 5-10% market share in this projected 1.4M-unit segment this year.

D.I.S.T., which can be used with any technology by adapting the driver, can alleviate traditional difficulties in getting the color right with plasma and retaining detail with LCDs. In the case of D-ILA RPTV, D.I.S.T. upconverts the signal to 720p through the use of exclusive algorithm technology. Jaggies from the original source are smoothed and vertical resolution is enhanced. In terms of color management, four points from the color spectrum are selected and adjusted separately. Since U.S. TV signals are based on CRT's color spectrum, this technology allows JVC to optimize the colors for a broader spectrum, particularly in plasma products.

JVC's "Natural Progressive" picture improvement technology optimizes signal quality before the picture is displayed on the screen. This doubles the image data in each field, and uses advanced 3D interpolation to display a solid image, says JVC, without any noticeable scanning lines, jagged edge noise or image trails. Also, Dynamic Gamma Correction adjusts brightness and contrast independently in specific areas of the image, rather than an overall approach.
An HDMI-compatible input with HDCP (High Definition Content Protection) is included. Other inputs include three S-Video (two rear, one front) inputs and four AV inputs (three rear, one front).

HD-52Z575 - 52-inch HDTV monitor, 1280 x 720, 1000:1, $4,500 MSRP
HD-52Z775 - 52-inch iHDTV, 1280 x 720, 1000:1, $5,000 MSRP
HD-61Z575 - 61-inch, HDTV monitor, 1280 x 720, 1000:1, $5,500 MSRP
HD-61Z775 - 61-inch, iHDTV, 1280 x 720, 1000:1, $6,000 MSRP

JVC, Dan McCarron, 973-317-5000, DMccarron@JVC.com

Contact:
Insight Media
Annmarie Gabisch, 203-831-8464
annmarie@insightmedia.info

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