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Kolin Introduces LCOS TV

12.13.2002

In mid-October, Taiwan Kolin Co. (Taipei, Taiwan) (www.kolin.com.tw) used the Taipei Electronics Exhibition to announce that it would begin to sell a 50-inch wide-aspect LCOS TV in March 2003. The set will be aimed for export to the US, Europe and China and will carry a price below NT$100,000 (~$2,850 USD), said company officials.

The move is aimed at helping the company regain a leadership position as a TV supplier in Taiwan, where it is a well-established Home Appliance chain. The company has been the exclusive representative for Mitsubishi for quite some time and recently began representing Samsung as well. Kolin has good sales channels in Taiwan as well as China, but is less established in Europe and the US.

On display at the show were two 50-inch wide-aspect rear-projection sets. One system featured a three-panel engine using 0.9-inch LCOS panels with 1400 x 1050 resolution, while the other featured 0.7-inch panels with 1280 x 768 resolution. The microdisplays are supplied by eLCOS (Sunnyvale, CA) (www.elcosmicro.com). Kolin is also a Series A investor in eLCOS.

Apparently, Kolin intends to commercialize the TV using the 0.7-inch imagers (eWX70) from eLCOS. This is an all-digital panel that comes with a Three Panel Modulator (TPM) controller that can support 8-, 9- or 10-bit digital modulation schemes. These proprietary algorithms help to eliminate ghosting and reverse twist effects while minimizing interpixel interference. Also included is uniformity compensation and dynamic temperature compensation. Panel level contrast is reported to be more than 750:1, but once integrated into the TV, the system contrast is more like 400:1.

eLCOS partnered with silicon foundry Taiwan Semiconductor Manufacturing Co. (TSMC) (www.tmsc.com.tw) to fabricate the backplane for the display. TSMC has publicly supported the launch of the TV set, with chainman Morris Chang stating he was satisfied with the LCOS TVs from Kolin and promising to help develop such products in Taiwan. Varitronix (Hong Kong, China) (www.varitronix.com.hk) is also involved in panel manufacture as it fabricates the cells, packages devices, and tests them before delivery.

The LCOS engine has been designed and will be built by Cinetron Technology (ChungHo City, Taiwan) (www.cinetron.com.tw), a company founded in December 2001 to commercialize LCOS technology. Apparently, the engine architecture is proprietary and Cinetron marketing VP Roger Hsu says they are not yet ready to disclose the details. With exception of the tuner and audio circuit, Cinetron will produce all of the set's electronics, including the scaler board. Hsu says higher-resolution (1080i) and lower-cost LCOS engine designs are in the works too. The company plans to be at CES in January.

Kolin builds the TV chassis with the audio system. The electronics on the 50-inch set can accept composite, s-video component (YPbPr) and DVI inputs, with support for de-interlacing and progressive scan conversion, as well as 3:2 pull down using DCDi algorithms. The TV can also permit Picture-In-Picture (PIP) and Picture-By-Picture (PBP). Signals are displayed at 1280 x 720 resolution, scaling all inputs to 720p. It will also include a DVD player as well as other home theater A/V components - a first, as far as we know. PC data support is available via a DVI input connector.

The set uses a 120W lamp with an 8000-hour lifetime, but there is some confusion about the on-screen brightness spec as it is listed as both 500 and 700 nits. The diffuser/Fresnel screen with a gain of 4X was selected to offer a 140-degree horizontal viewing cone with a 70-degree vertical cone. Contrast is rated at 450:1. Overall, the set weighs about 100 pounds and is 16.5 inches deep.

Kolin is mainly a marketing, not a technology, company. It seldom builds its own advanced systems like RPTVs, but this LCOS TV represents a major R&D effort to position the company as a key player in the Taiwanese TV market. If successful, distribution will be expanded to China and other parts of the world.

The company hopes to sell between 5K and 8K units in the first year.

eLCOS, Cathy Wong, 408-245-7588, cwong@elcosmicro.com

Taiwan Kolin, [886] 2-23143151

Cinetron Technology, Roger Hsu, [886] 2-8226-3698, roger@cinetron.com.tw

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