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Samsung Electronics (Ridgefield Park, NJ) (www.samsungusa.com)
used CEDIA to announce that its 40-inch LCD TV would ship in early October.
It is priced at $10K.
It joins Samsung's full lineup of wide-screen LCD TVs at 29, 22 and
17 inches, as well as two 4:3 aspect TVs at 15 and 17 inches. The 29-inch
set retails for $6K and the 22-inch model goes for $3K; these will also
ship in early October.
The 40-inch set (LCD405W) features 1280 x 768 resolution, 600:1 contrast,
and 500 nits of brightness with 170-degree viewing (horizontal and vertical).
It has a 3D comb filter and a DVI input as well as dual NTSC tuners
and PC data support. In fact, the electronics can support the display
data images inserted into a video image (PC-PIP). The unit weighs 50
pounds and is 2.5 inches thin. Lamp life is rated at 60K hours.
The company is also rolling out a new advertising campaign to support
its line of LCD and PDP TVs. Sears is featured in the ads and will carry
both lines. Samsung is also offering $100 rebates on all LCD TVs.
Samsung's 60-inch PDP TV is reported to be ready to ship soon, joining
42 and 50-inch plasma TVs already on the market.
Samsung, Jonas Tannebaum, 201-229-4000, jonast@sea.samsung.com
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