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Report Details

2011 Stand-alone Picoprojector Report:
A Market and Technology Study covering Stand-alone Picoprojectors

Quick Facts

Date of Release: Publisher: Written By: Edited By: Number of Pages: Number of Figures: Number of Tables: Price:

May 2011 Insight Media Matthew Brennesholtz Norbert Hildebrand Chris Chinnock 226 116 57 $1,500 (Additional Insight Media reports in the 2011 Pico/Micro Projector Report series will be priced at $500 each to purchasers of this report.)

The Need:

Stand-alone picoprojectors were first introduced commercially in 2008 and since then have been introduced by multiple additional vendors. For purposes of this report, a stand-alone picoprojector is small enough to fit in a pocket and can be battery powered. The unit may or may not have an internal media player. Sales to date have been modest, but respectable and significant growth in this market is expected in the future. Component suppliers, pico module makers, projector system makers and others need to understand the consumer needs in this market in order to provide products that sell in significant quantities. This report is designed to address this need.

Careful evaluation of the technology, markets and end-user needs are required to create forecasts that are realistic. This sober and independent evaluation is required to understand and plan for developments in the stand-alone picoprojector market, as well as the market for pico/micro projectors in general.

Report Organization:

The pico/micro projector market can be broken into six market segments, as shown in the Table below. Only the stand-alone picoprojector segment is addressed in this report. Separate reports will discuss the other segments, with the Smart Phone Handset and Digital Camera reports already available.

Part 1 of this report covers the technology, human factors and market drivers that are common for all six market segments. Part 2 of the report then takes a deep-dive into how this general information applies to stand-alone picoprojectors. Because the use model and therefore end-user needs and requirements differ depending on an end-user's background, this report divides the countries of the world into 3 regions, depending on the average wealth of the country. The needs and requirements for stand-alone picoprojectors are examined separately for each region. Part 2 also provides optimistic, conservative and expected sales forecasts through 2016 for stand-alone picoprojectors for each of the 3 regions. These forecasts involve unit sales, revenue to the picoprojector module manufacturers and overall industry revenue from retail sales.

In the near future, Insight Media expects to present reports on the three additional market segments. These additional reports will include the same Part 1, but Part 2 of each report will cover market-segment specific technology, applications, consumer expectations and forecasts.

Key Findings:

Some key findings of this report include:

• The best way to group pico/micro projectors is by use model rather than by technology.
• There is no hard-and-fast line between a "Pico" and a "Micro" projector. Rather, there is a smooth gradation from lowest to highest in all properties, including resolution, lumen output, power consumed, size and price.
• All four of the available picoprojector technologies, scanned mirror systems, color-filter LCoS, DLP microdisplays and Color-Sequential LCoS microdisplays are able to meet the current requirements for projector cameras.
• In the future, end-users will demand higher output picoprojectors. It is doubtful if scanned mirror systems can meet this requirement because of safety considerations.
• White LEDs, RGB LEDs and RGB lasers can all meet the requirements for stand-alone picoprojectors.
• The main use model for stand-alone picoprojectors is for individual or small group (2-3 people) viewing of entertainment content.
• The dominance of entertainment-type content is true for picoprojectors nominally purchased for professional use as well as ones bought by consumers.
• Pico/micro projector manufacturers and retailers must compete directly with other mobile display technologies for the end-users' eyeballs.
• In the stand-alone picoprojector market, the technology most in competition with picoprojectors are direct-view LCD or OLED displays embedded into mobile systems such as tablet or laptop computers.
• The size of direct-view display embedded in a tablet is limited to about 10" (254mm). Displays up to 17" (435mm) are available in laptop computers. The main reason to use a picoprojector is to make an image larger than this.
• End-users largest concern in the stand-alone picoprojector and other pico/micro projector markets is the image size that can be made under various ambient lighting conditions.
• Companies that claim very large image sizes from their picoprojectors are doing themselves and the industry a disservice by setting unrealistic expectations among end users
• Region 2, which includes developing countries such as China, India, Indonesia, Turkey, Brazil, Mexico, Russia and South Africa, represent approximately 2/3 of all stand-alone picoprojector sales.

Methodology:

Insight Media has a transparent, comprehensive and unique forecast methodology. For this series of reports, we divided the pico/micro projector market into the six segments shown in Table 1 because end-user expectations are very different for each of these six segments. While the pico/micro projector technology and human factors remains the same across all six markets, the marketing factors, the end-user expectations and the forecast penetration rates into the Total Available Market (TAM) are very different for each segment.

The flow chart in Figure 10 indicates the paths used to generate the final forecast for stand-alone picoprojectors. Our Market Analysis focuses on larger scale factors that will help drive or slow adoption of these picoprojectors, while our Competitive Analysis focuses on how stand-alone picoprojectors can create value propositions that allow them to compete with other displays and systems containing displays.

One of the key steps in this process is the Purchase Decision Analyses. In this analysis, the expectations of end users of stand-alone picoprojectors are compared to what these stand-alone picoprojectors could actually achieve. This analysis was repeated three times for each of two scenarios:

• End-users in the wealthy Region 1 countries
• Analyzed for 2011, 2013 and 2015
• End-users in the less wealthy Regions 2 and 3 countries
• Analyzed for 2011, 2013 and 2015

The 2011 analysis was done by comparing current stand-alone picoprojectors to current consumer expectations. The analysis was repeated for 2013 and 2015 using forecast technology trends and extrapolated consumer expectations.

Insight Media believes the market for stand-alone picoprojectors is a worldwide market, although end-users have varying needs and desires in different regions. Therefore, the forecast is broken down by region.

Since multiple technologies can meet the requirements for stand-alone picoprojectors, this report does not sub-divide the forecast by technology.

Click here to see full Table of Contents.

Who Should Buy:

Technology planners, marketing planners, business development managers, senior executives, engineering managers and researchers who are:

• Manufacturers of optical, electronic and mechanical components for pico/micro projectors,
• Including microdisplays, MEMS mirrors, LEDs and lasers for these projectors
• Manufacturers of picoprojector modules
• Manufacturers of picoprojectors, microprojectors and other systems incorporating solid-state projectors
• Including system component suppliers such as suppliers of media player chips and software or video interfacing technology.
• CE brands with a current or potential interest in either picoprojectors or technologies competing with picoprojectors
• Retailers, both brick & mortar and on-line
• Technology development companies and organizations
• Research institutes and organizations

Deliverable:

The report is delivered as a PDF file under a site license agreement. Follow up questions and limited support is included.

Pricing:

The first report purchased by a company from the Insight Media 2011 Pico/Micro Projector series will cost $1500. Additional reports purchased by a company will be $500. It is anticipated that the series will include six reports, corresponding to the six market segments in Table 1.

More information: Insight Media, Dian Mecca, (203) 831-8464, dian@insightmedia.info

Report Details | Table of Contents